We’re proud to be partnering with Lauchy Williams (#53) as he steps up to compete in the Australian Superbike Championship Supersport 600 class in 2026 with Stop & Seal Racing.
Lauchy is a proud Noongar rider from Western Australia and one of the few Indigenous athletes competing at this level of Australian motorsport. Getting to this stage hasn’t happened by chance. It’s come from years of hard work, consistency, and the support of those around him, along with a clear focus on getting better every time he gets on the bike.
That mindset is exactly what stood out to us. Accountability, discipline, resilience, and a genuine “Can Do” attitude are how Lauchy approaches racing, and it’s how we approach our work at Primero.
Our support helps with the practical side of competing at a national level, but more importantly, this partnership is about backing people. It’s about creating opportunities, supporting emerging Indigenous talent, and getting behind someone who is putting in the work to build something long-term.
We’re looking forward to being part of Lauchy’s journey this season and sharing it with our team along the way.